GMC Guidance. 
What Patients should Expect from Practitioners:

  • Be open and honest with patients and not trivialise the risks involved.
  • Give patients enough time and information before they decide whether to have a cosmetic procedure and allow them time to ‘cool off’.
  • Ask patients to tell them how they have been affected by a cosmetic procedure, both physically and psychologically, and check whether they are satisfied with the outcome.
  • Take particular care when working with children and young people – they should not target people under 18 through their marketing and they should seek additional advice from professionals whose expertise is in treating young people.
  • Seek their patient’s consent themselves rather than delegate it.
  • Market their services responsibly; they should not make unjustifiable claims about the results they can achieve and they should not use promotional tactics that encourage people to make ill-considered decisions. For example, procedures given away as a prize.